We would love to work with you...

Launching a new travel business in the midst of a global pandemic could be seen as a fairly bold move. Some might say the time was used as a way of reflection and others may congratulate us for taking on the challenge and creating something positive from an unprecedented moment in time.

 We believe it’s time for a change and for us it’s about going back to the simplicity that group travel should be all about - Building relationships and trust through delivering great trips for our customers that exceed their expectations and leave them with life-long memories.

We have challenged convention to create a business that is different from the rest and something we can be really proud to be a part of.  

It's going to be an exciting journey and I hope you will join us!

Simon Richardson - Co Founder & Director

Our Values - At the heart of everything we do


At the core of everything we do. We pledge to always be completely transparent and work with you to make sure your trip is better than you could have ever imagined


Our service is individual to you, however we have our standards that you will receive no matter how involved or time restricted you are. From the moment you enquire through to confirming, to travelling and returning. We have a simple framework to ensure you are supported each step of the way. We take pride in what we do and we set ourselves high expectations when it comes to service


Just because its always been done like that  doesn't necessarily mean its the best way. We will constantly challenge ourselves and look for new and innovative ways to deliver exceptional group travel experiences. 

Getting to know our customers, resorts and partners even better...

We have amazing partners in all the resorts who support us in providing exceptional group ski trips. The service we offer is underpinned by our first hand experience of our destinations ( we have skied pretty much all of them! ), the relationships with our suppliers and a thorough understanding of what you are looking to achieve from your next visit to the mountains.  

The True North Team
Meet Chris, Simon & the rest of the team

Group travel reimagined

Innovative Group Travel Platform

We know from experience that collecting all the information from your travellers prior to departure can be time consuming and stressful. Our innovative trip platform removes this headache so you can put your feet up and dream of the mountains!

World class destinations

Whether its snow surety, charm, fine cuisine or an unforgettable challenge you are looking for, we have a destination that's perfect for you. We operate tours to resorts in Andorra, Austria, Italy, Spain, Norway, North America & Canada. 

Safe and financially protected

We comply with British Standard 8848.  This means we work to the highest health and safety standards backed up by our comprehensive safety management system. As a member of both ATOL & The Travel Trust Association we offer 100% financial security.

Financial Security - Book with confidence

With everything that has been going on in the world recently we understand that financial security is more important than ever. At True North we have taken the decision to give you complete peace of mind by being a member of the Travel Trust Association (TTA) - A reliable and well established association with over 450 members. Unlike other consumer protection schemes with the TTA your money is retained in a trust account and can only be released by independent trustees to pay suppliers and service providers (that are also protected) in relation to YOUR trip. When you book a trip with True North you will also receive a "Stand Alone Safe Seat Guarantee Certificate" confirming you are protected by the scheme. The trust account is set up with the TTA and their Trustees in True North Travel's name and funds are only released to us when you return from your trip.  Below is an illustration as to how the trust account operates. This financial protection in conjunction with our Booking Pledge  and flexible payment terms provides the assurances you need before booking a trip in these uncertain times. For those who have a package including flights, you will also be covered under our ATOL (ATOL No. 12017)

For more information about our financial protection and Booking Pledge please contact us at hello@truenorthtravel.ski

Life Cycle

Step 1.
Your payments directly deposited in to True North Travel's Trust account.
Step 2.
The trust account is controlled by independent trustees who can only release money related to your booking and directly to the service provider.
Step 3.
You travel and have an amazing time. 
Your payments are released to suppliers and True North Travel. In the unlikely event that either we or a supplier fails along the way -  steps 1 & 2 guarantee your money is protected by the Travel Trust association.

Skiing is an Education

It's certainly taught us a thing or two...

A highlight in the school calendar, for many the school ski trip is the first introduction to the sport and the additional skills you learn along the way. 

We're really proud that we started True North and are lucky to be surrounded by a team that are passionate about our values. We could go on about how much experience we have collectively and how we are the best at what we do (which we are). For us after 25 years in the industry, we know what good looks like and its about engaging with our staff, suppliers and customers to not accept 'good' and constantly strive for greatness  - "we are discovering our True North"

Meet S.A.M. - A revolution in trip planning

Promoting & organising your trip has never been easier.


Wanting to run an incentive for your customers?

Take a look at our Corporate page to see what we can offer for your next work trip or conference

Calling Travel Specialists - Join us at True North!

If you are a travel expert, with a niche product or destination specialism we'd love to hear from you. Perhaps you have an idea or need support in building and selling a product. We'd love to hear about it. Contact simon@truenorthtravel.ski