Chris, Simon & the team

A brief insight...
Married to Dani(ela) with one son (Sam), Simon resides in Austria, just outside Saalbach Hinterglemm where skiing and travel has played a huge part in his life. Starting as a seasonnaire in 1994 as a waiter/cleaner in an Austrian hotel, with some hard work and lots of fun along the way became director and board member of one of the largest UK's school tour operators and served on the committee of the School Travel Forum (STF). Simon is a proud Co-Founder and Director of True North.
I'm going to make this short and hope that you will get to know me and the team more through our interactions. For years I've been asking myself the same questions, what do people want? and what do people value?, and my answer is to keep asking these two questions, act, try new things, and then repeat - this is what I find fascinating. Sam often asks me what I do for a living, which is nice and I hope he gets to see a lot more of what I do over the years, but my answer is "I don't do anything, but WE make skiing memories", this works for an eight year old and the expression on his face is priceless, naturally the hidden message is slightly missed, but Sam's imagination and questions make up for this as he interacts and shares the vision in his mind.
I'm a big believer in treating others the way I like to be treated myself, it has done me well so far, share some imagination and add great service and that is what True North is all about. Progress and access is close to my heart and you will see from our partners that this is very much an underlying theme at True North, mix that with fun, adrenaline, friends & colleagues on an amazing alpine backdrop and it makes for an intoxicating cocktail. 
I look forward to seeing you out on the mountain, Simon

Many hands make light work...

Our small, close-knit team has a huge amount of experience across a variety of sectors. We are all passionate about travel and committed to exceeding our customers expectations!  

The Dream Team

Our Ski Experts

One point of contact for your trip. Our ski experts are the best in the business. Their knowledge and experience will make planning your trip a pleasure. 


Passionate about snow-sports and loves working with our groups to put together trips that exceed their expectations


Organised, punctual and smart. You get your own SAM as standard when you travel with True North!

S.A.M. (Simple & Methodical)

Maria has been organising group ski trips for years and loves  contributing to the success and enjoyment of our trips.

Our USA and Canada guru, Bella has been organising ski trips across the pond since God was a boy. Her experience, passion and knowledge is invaluable.

A passionate snowboarder (we had to have one!) Jordan has lots of experience of working with schools in various roles and knows our program inside out.


Focusing on ski means the passion I have for the mountains will make the process of booking a ski trip as exciting as the trip itself.
Our Operations Experts

There's a lot of work that goes on behind the scenes to make sure all our tours run without a hitch and every detail is perfectly executed. 


Our Partners

Naturally our partners are part of the True North Team, they support us, our ethos and are specialists in their own right. 

Calling Travel Specialists - Join us at True North!
If you are a travel expert, with a niche product or destination specialism we'd love to hear from you. Perhaps you have an idea or need support in building and selling a product. We'd be interested to hear about it, and if we can, we'll help you realise it. Contact